Jika Aku Menjadi

Jika Aku Menjadi Agen Asuransi (IF I BECOME INSURANCE INSURANCE AGENT)
Variable Dimention.
Video Installation
2013

 

This Artwork was exhibitioned in “Pelicin’ Jakarta Biennale Satelitte Program@ Salihara Gallery, Jakarta. Oktober 2013


The work "IF I BECOME" is a video installation that aims to explore the world of insurance agents and their interactions with potential customers. Through this work, the artist wants to highlight the challenges faced by insurance agents in convincing prospects to trust them with their finances and secure their future.


The installation utilizes video technology and a DVD remote to allow visitors to choose the videos they want to watch. The videos showcase various aspects of the life of an insurance agent, including their strategies for finding and convincing prospects, their dress code, and the tools they use to persuade people.


The work is based on direct research conducted by the artist, who interviewed insurance agents and observed their work closely. Through this research, the artist gained insight into the world of insurance sales and the complexities of this profession.


Overall, the work aims to provide a nuanced and engaging look at the world of insurance agents and the challenges they face in convincing people to invest in their future. By highlighting the human element of this profession, the artist hopes to promote a deeper understanding and appreciation for the important work that insurance agents do.